Creye was put together by Grand Design guitarist Andreas Gullstrand in early 2015. After playing in different bands over the years, Andreas felt that it was time to turn it up a notch. His vision was to start a new Swedish pop/rock sensation that would take listeners on a journey back to the glory days of the 80’s, both musically and visually. After spending time experimenting with the sound of the band, he settled on what can be described as a slick melodic rock sound with a touch of 80’s retro in the mix.
Creye debuted in late 2016 with the single ‘Never Too Late’, which caused an immediate stir in the international AOR scene with outstanding reviews and immediate talk of the band potentially being the ‘next big thing’ to come out of Sweden. In March 2017, the three song EP ‘Straight To The Top’ was released, showcasing a more mature and evolved sound. Andreas continued working on the songwriting and crafting of new, more ambitious melodic rockers with thoughts of what would eventually become the band’s self-titled debut in mind.
“Both the sound and the writing has matured quite a lot over this past year, and of course we’ve also discovered some new sides to our music as well that might not be present listening to the EP,” says Andreas. “I’m extremely proud of every song on the whole album, but if you’re a fan of the EP then you will definitely enjoy this since this is by far the best we’ve ever sounded.”
While Creye’s music is clearly influenced by the sound of the 80’s, Andreas is no stranger to more modern production techniques. “I’m personally a 90’s kid, so I guess the 80’s was still pretty relevant in mainstream media and pop culture when I was growing up,” he continues. “But something has always been very appealing to me about the 80’s for as long as I can remember and that is subconsciously expressed through the music. But, to sum it up, we’re more just reintroducing the components of an 80’s song to a 2018 production with our own touch to it rather than trying to actually write a 80’s song, plus we have been working hard to write songs that we truly liked, before everything else.”
If you are into bands such as Work of Art, Art Nation, One Desire and early H.E.A.T, then this band is for you! Creye are more than ready to live up to the hype generated by their initial releases.
The band will appear at Melodic Rock fest in Malmö in June and at Rockingham on October 21st, with more shows to be announced soon.
Robin Jidhed – vocals
Andreas Gullstrand – lead guitar
Fredrik Joakimsson – rhythm guitar
Gustaf Örsta – bass
Joel Rönning – keyboards
Arvid Filipsson – drums