Canadian psych-gazer, Venus Furs returns today with a new video for New Inspiration, a psychedelic exploration into the soul of the track.

Watch the video on YouTube

New Inspiration was directed by Justis Krar of IMMV Productions, who has previously worked with Zoon and Mundy’s Bay. On the background of the video, Krar says: “I wanted to present the visuals as a relation to both the lyrical tone and musical tone of the song. Heavily affected visual effects layered onto night time footage created a lushness that I feel when listening to the song. Ending the video with a visual effect that I’ve never seen or made before was a wonderful surprise for me, and I think matches the madness at the end of the song.”

“This is a late-night, moody song about needing to accept that you can’t help someone who doesn’t want to be helped – watching someone go down dark or dangerous paths time and time again, and trying to help them, but not being able to if they don’t want things to change themselves,” explains Paul Kasner, aka Venus Furs. “The title refers to the character’s motivation to put themselves in harm’s way – the desire to alleviate boredom in their search for new inspiration, and there’s a nod to Oscar Wilde’s The Picture of Dorian Gray in the lyrics (“Casually he introduces himself, As the wild son of love and death”).”

This track features on the Venus Furs S/T album that you can pick up and stream now from Bandcamp.

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